Hiring a solid video editor is a make or break position for the success of your event.
Kari Mulholland, Producer, Happily
They make aesthetic and creative decisions that will greatly impact the internal workflow, the final outward-facing product and the lasting entertainment value of the event.
As they are usually only in the early pre-production stages of an event, their actions will affect the rest of the production team. The Video Editor’s understanding of the creative and technical flow of the team after they are no longer actively needed, will ensure that the video files can be easily utilized and understood by various team members down the pipeline.
You are editing a video to represent a client, or company, or brand - so you must stick closely to their established brand guidelines and graphic line. Although there is always room to add your own creativity and flair, it must be consistent with the client’s brand styling and overall aesthetic.
Your edited video files will be handled by many other team members and roles. Having all your files and exports well organized and correctly named will ensure there is no confusion or headaches caused by them down the production pipeline.
Remember that video editing is not just cutting several shots together in random order. It's telling a story. No matter how ‘simple’ a video edit may seem, finding a way to bring emotion and entertainment through building a narrative is what makes an engaging experience.