5 Ideas for a Virtual Product Release Event Inspired by Apple
We were excited to learn about the impressive new iPad and colorful iMac upgrades behind Apple’s latest product unveiling!
As a sustainability conscious company ourselves, we loved that Apple products are now made with 100% recycled aluminum. Circular economy for the win! However, what we really wanted to highlight was the flawless event production of this 2021 Apple Event with so many beautifully executed best practices that we do here at Happily.
Here are our top 5 ideas for you to adapt and be inspired by for your own virtual product release event
1. Strong storyboard
Storytelling is emotive, powerful and a format that is universally understood. Crafting the flow of the entire event and consciously planning an overall arch will help you find opportunities to bring a story together, connect with your audience, and build a solid structure for the event. We have storyboard artists and scriptwriters at Happily who are experts at curating an event to bring that cinematic and polished feel.
For more on that, check out this past LinkedIn Live with Kevin Cohen, Creative Director, Stungun Productions.
2. Sleek motion graphics and stylish sets
Combining strong elements of motions graphics and curated sets enables you to seamlessly bridge the real world with the virtual. We do custom motion graphics for our Happily events, with this more and more becoming a standard. This also includes translations between presenters or items; static transition slides feel like a presentation, motion is cinematic!
We love the rainbow!
This transition, though!
Something a little more simple, but still awesome.
3. Really clean website
By creating a simple one-way content website for your event and all the details, it can live their forever and feel timeless, acting as a base source for the product launch. When people watch the playback on the site it may kill that all important ‘this is something fresh, brand new and so exciting’ product launch buzz by including past comments and audience engagements that happened during the original live broadcast.
You don’t need a platform to create engagement around a broadcast, as chatter and conversation can happen on Twitter and other socials. Also, we can put YouTube live chat on a microsite so your comments can be consolidated in one place.
4. Bookend live presentations
Each presentation sprinkled with short 30 - 60 second commercial-style videos to add more action, and successfully tease and recap product unveiling. This is also a really clever way to present the same information again in repetitive and refreshed ways for retention.
5. Bring employees in front of the camera!
We loved meeting Carolyn, Cindy, Navpreet (and all the other included Apple staff) as they enthusiastically spoke in technical detail. This gives you a chance to form a personal connection with the audience, showing off the passion of the people who have helped bring the product to life. Plus, it can be a great opportunity to proudly display the diversity in your company.
Of course we know that for most people, speaking in front of a camera is not as easy as the Apple employees made it look. At Happily we can bring in speaker coaches for the more camera shy folks who may not be familiar with presenting in a situation like this. The goal being to give people the confidence and personalized advice they need to shine. We did this for a fundraiser with 826 Valencia by bringing their program managers on camera. It was something they had never done before and absolutely loved it.