5 Ways Local Nonprofits Can Leverage Virtual Events to Reach More People

Communities are wonderfully diverse and increasingly more fluid. Many people simply move across town or move far from the local community that they once were actively a part of.

However, that does not necessarily mean that they want to step away from supporting it.

They still feel grateful and want to remain connected to the community, to the educational programs, the medical services, homeless shelters, fundraising events and all that good stuff that communities are built upon.

Women in front of Mac computer

Now with virtual broadcasting, nonprofits and organizations can still reach out to members who move away and continue to build awareness.

1. Show where the donations will go or where they went

Are you raising a capital campaign to build or improve a building? People love to take tours! Share a video walkthrough or a guided tour of the new or old spaces. Just do not forget to highlight the donation wall!

2. Host a dynamic virtual dinner party

We are not fans of simply plonking a laptop at a place setting, however, we do love hosting a special virtual dinner table! An event with a special performance, with a special guest, Zoom games, or a hearty agenda for all those who attended.

3. Translate your program

If the community you serve are not all native english speakers, translating your program to your base’s mother tongue(s) will do wonders for strengthening your connection with more people.

4. Move your silent auction online

Take this fresh approach to fundraising that utilizes the proven buying techniques of e-commerce. Open up a 24/7 shop with exclusive time-based drops (and give member discounts!)

5. Share your org’s updates on a more regular basis

With the lower price point of virtual broadcasting, you can keep your community updated on a quarterly basis, you can add live Q&A to get feedback and help ensure everyone is with you.