The specific tasks and responsibilities of an Event Marketing Manager will depend on the scope, complexity and types of experiences, of course. So below is just a general outline to understand how a Happily Event Marketing Manager could contribute to your event.
Event marketing is the experiential promotional strategy of a brand, service, or product through memorable experiences or events. This can include giving out free samples at a festival, sponsoring a social mixer, hosting a weekly book club, organizing an expert talk, having a pop-up shop and much more.
It differs from ‘traditional advertising’ in the sense that instead of bombarding a crowd with details about your brand, event marketing takes a more personalized approach that is anchored in an experience.
Here is an example of event marketing from one of our Happily Case Studies with Louis Vuitton.
In general, an Event Marketing Manager will lead a brand’s event marketing plan. They can work directly with marketing and sales leadership to outline key events, marketing messaging and event goals. As well as determine the return on investments, coordinate the registration process, and develop ideas for promotional initiatives.
They can also build relationships with customers and sponsors, as well as negotiate and execute contracts with vendors, and all pre- and post-event communications.
An Event Marketing Manager can develop strategies with leadership based on brand objectives, and be responsible for ordering and tracking event collateral. They can also analyze, track, and report ROIs and MQL (Marketing Qualified Lead) metrics, as well as CRM (Customer Relationship Management) systems such as email marketing.
Hire our specialists on-demand to help with ongoing experiential marketing and media production tasks that don’t require a full-time employee. For a low monthly fee Happily makes it easy to expand your team with friendly, talented, and responsible team members just in time.
There are over 50 different types of specialists roles across Happily’s five studios - Strategy, Creative, Web, Broadcast, Experiential - that you can tag in. Such as a Event Marketing Manager, Program Manager, Producer, Sponsorship Strategist, Video Editor, Technical Director or Web Developer.
If you're an Event Marketing Manager join Team Happily to be a part of the award-winning network that puts on the best in events.
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