Case Study

Amwell’s Mid-Year in Miami Conference

Summit

Miami, Florida

June 2022

This is awesome, I love working for this company.

Attendee

Attendee

The Challenge

Amwell is a telehealth company that provides comprehensive digital healthcare solutions. Due to the pandemic, it had been some time since their nation-wide teams had the opportunity to safely gather and collaborate in person.

Their Mid-Year in Miami 2022, located in Miami, Florida, was a two-day conference experience to bring 200+ employees together. The goal was to provide constructive workshops, cultivate team-building, host forums and presentations, and inspire all employees.

Amwell partnered with Happily for the complete production of this mid-year conference. The Happily Studios activated were Experiential, Broadcast, Creative and Strategy.

Amwell's Mid-Year in Miami, Florida 2022

The Solution

Amwell’s Mid-Year in Miami was hosted at the JW Marriott Miami Turnberry Resort & Spa, which served as the conference venue and guest accommodation.

An Executive Producer from our Happily Strategy Team, co-created the experience with the Amwell Team, and guided all the components of the project. While from the Happily Experiential Team a Producer / Show Caller, along with an Associate Producer, and Production Assistants, oversaw the entire production and ensured all the components of the event ran smoothly and according to plan. A Happily Talent Wrangler attended to the presenters and ensured that they were ready before going on stage.

From the Happily Broadcast Team, a Director of Photography was responsible for the extensive camera and lighting equipment, and supervising the camera and lighting crew, alongside a Camera Operator and Lighting Designer. We partnered with the local team of Maxon Productions for all audio visual needs.

From the Happily Creative Team a Set Designer crafted the overall look and details of the main stage used for all presentations and forums. A Videographer and Still Photographer captured all the energy in the room and the various moments throughout the conference for continued use by Amwell. Headshot Photographers were also set up in the lobby area to capture professional portraits of each employee, while a Happily Scriptwriter wrote, edited or polished various opening speeches.

As a closing celebration for the conference, Happily threw an amazing reception party. The space was completely transformed and paid homage to the host city with a ‘Miami Vice’ experience. Wonderfully 80s retro details decorated the entrance lobby and main dining area, providing fun and novel spaces for attendees to relax, socialize and connect. There was a DJ to keep the party going, as well as plenty of delicious food and drinks for all.

The Results

Amwell Mid-Year in Miami

Amwell Mid-Year in Miami

Amwell Mid-Year in Miami

Amwell Mid-Year in Miami

Amwell's Mid-Year in Miami, Florida 2022

Amwell's Mid-Year in Miami, Florida 2022

Amwell's Mid-Year in Miami, Florida 2022

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