Case Study

Credo AI’s Global Responsible AI Summit



October 2022

Flawless as Beyoncé! Thank you everyone.

Naysa Mishler

Naysa Mishler

Head Of Marketing, Credo AI

The Challenge

Credo AI Summit 2022 Sizzle Reel

Credo AI helps enterprises and organizations stay compliant with quickly evolving government regulations on AI. They ensure that AI technology is compliant, fair, transparent and auditable throughout the entire process. Their inaugural Global Responsible AI Summit was a virtual experience that spotlight diverse voices in AI regulation to move the industry from principles to practice. The goal was to bring together AI thought leaders, experts, founders and policymakers from around the world to discuss the opportunities, challenges, and actions required to make responsible development and use of AI a reality.

The Credo AI team partnered with Happily for the full service production of this virtual event, activating our Broadcast, Creative, Strategy and Web Teams.

The Solution

Credo AI Summit 2022 Sizzle Reel

With only 10 weeks between the kickoff meeting and event day, Team Happily was able to fully strategize, design and produce this inaugural summit alongside the Credo AI team.

This summit was entirely pre-recorded with each interview, panel discussion and speech having been coordinated prior to the event day. There are many benefits to pre-recorded segments, and in this case it ensured a smooth result for the live broadcast, greater control over the final product, and allowed schedule flexibility when securing the participation of invited guests and high profile figures.

The Happily Virtual Show Runner managed all the team meetings and schedules, fostered strong communication with the Credo AI team, and ensured that all the moving parts progressed smoothly. The Happily Registration Lead supported the Credo AI team assisting in designing an email strategy to build event awareness, increase attendance, and create a smooth experience for registrants on the day of the event. This role also ensured that as many new marketing contacts as possible could be captured by the Credo AI team for their growing Hubspot database.

The Happily Broadcast Graphic Designer created static graphic assets, such as brand wrappers, slides and overlays, in accordance with the Credo AI brand. A Motion Graphics/Animation created custom transition animations, and a Video Editor created a Sizzle Reel following the event. A Happily Front End Web Developer, as well as a UI/UX Designer, designed a custom microsite for the summit, that hosted all event information, registration, and the live broadcast.

The Virtual Prerecording Coordinator, as well as the Virtual Pre-Recording Video Director, managed all aspects of the pre-recording sessions in the lead up to the event. These sessions were individually organized according to the availability of the session guests and recorded remotely via Zoom. A Happily Video Assembly Editor then gathered all the footage and graphics to create, edit and polish a final product for review. On the day of the summit, a Virtual Streaming Engineer ensured a seamless and high quality live broadcast to the online audience.

The Results

Credo AI Summit 2022 Sizzle Reel

The inaugural Global Responsible AI Summit was a wonderful success! There were over 18 presenters and featured guests, including Reid Hoffman (Co-Founder at LinkedIn and Inflection AI), Raj Seshadri (President, Data & Services at Mastercard), and Dr. Alondra Nelson (Deputy Assistant to the President and Deputy Director for Science and Society in the White House Office of Science and Technology Policy) and more.

The panels touched on many important topics, and conversation were compelling and constructive. From Responsible AI Leadership In The Enterprise to The Translation Imperative, from Consumer Trust in the Age of AI to Building An Inclusive Responsible AI Movement.

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