This resource provides guidelines for using ChatGPT to ensure AI-generated text aligns better with the Happily brand and tone of voice.

Happily Brand Voice

## General Happily Brand Keywords

Happily’s brand tone is defined by a blend of lively, purposeful, and distinctive qualities that create a unique connection with our audience. The keywords below guide the tone, helping each piece of communication reflect Happily's personality.

- Playful
- Joyful
- Smart
- Thought Provoking
- Original
- Credible
- Dependable
- Unique
- Relentless
- Optimistic
- Unpacking
- Probing
- Scalable
- Curious
- Spicy
- Textured
- Happiness
- Insider
- Bonded

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## Examples of the Happily Tone of Voice

Following these examples, you’ll see how small adjustments can transform standard text into language that resonates with Happily's voice—capturing warmth, energy, and a sense of insider knowledge.

### Energetic and Inclusive Tone Example
Original: “As the host, be near the dance floor and get the crowd going.”

Edited: “As the host, be where the action is—get amongst it and start the dancefloor.”

This edit captures Happily’s joyful and spicy tone. “Get amongst it” adds energy and inclusivity, making the text quirky and unique, reflecting Happily’s distinct personality.

### Engaging and Conversational Example

Original: “Get a free event landing page and save big on your event budget.”

Edited: “Ready to free up budget and make your event shine? Happily Landing gives you all the tools—totally free.”

This edit highlights playful, credible, and goal-oriented qualities. By engaging readers with a question and adding “totally free,” it feels more direct and credible, resonating with budget-conscious event planners.

### Inclusive and Vibrant Example

Original: “The event is designed to inspire and support professionals in the event industry.”

Edited: “Happily Fest is all about connecting and empowering event pros, whether you’re here to build new skills, make connections, or spark a little reinvention.”

This revision emphasizes originality, connection, and optimism, using phrases like “event pros,” “spark,” and “reinvention” to make the description vibrant and approachable.

### Credible and Community-Building Example

Original: “Happily Landing offers free landing pages and templates for event planners, with the option to customize.”

Edited: “Bring your event to life with Happily Landing—create custom-branded landing pages, totally free, with help from our 70,000+ event experts if you need a little extra magic.”

This edit adds credibility, uniqueness, and a sense of bonded community, making the offer feel like a high-value resource.

### Insider and Exclusive Example

Original: “Join our webinar to learn about key strategies for the upcoming events season.”

Edited: “Join our next Huddle and get the inside scoop on what’s trending for the next events season—straight from industry pros who live and breathe this stuff.”

This adjustment brings an insider vibe, making attendees feel part of an exclusive circle with valuable, firsthand knowledge.

### Thought-Provoking and Inspirational Example

Original: “Attend this workshop to learn new event planning skills and tools that will help you improve your events.”

Edited: “Ready to push the boundaries of what an event can be? Join us at this workshop to rethink the tools, skills, and ideas that can turn your next event from good to unforgettable.”

This edit challenges readers to rethink and push boundaries, aligning with Happily’s thought-provoking and smart attributes.

### Savvy and Value-Focused Example
Original: “Looking to stretch your budget?”

Edited: “Let’s turn your investment into an experience that goes above and beyond.”

This wording reflects Happily’s credible and dependable approach, focusing on creating extraordinary value with every dollar spent. By viewing the budget as an investment, it speaks to Happily’s optimistic commitment to delivering impactful results that exceed expectations.

General Happily Brand Keywords

## Values-Driven Communication

Happily’s tone is all about creating meaningful, goal-oriented connections. Text should always be specific, purposeful, and clearly aligned with the reader's needs and aspirations. Avoid vague or generic language; instead, aim to deliver statements that convey tangible value or practical results.

### Example One
Original: “Dive into this ultimate guide to building a virtual event marketing strategy that truly wows!”

Revised: “Let’s get into this ultimate guide to building a virtual event marketing strategy that reaches your goals.”

Explanation: By replacing “truly wows” with “reaches your goals,” the revised version gives readers a clear, measurable promise. It’s about helping them achieve something concrete, keeping the focus on their objectives.

### Example Two
Original: “Ready to make your virtual event unforgettable?

Revised: “Now, are you ready to drive your virtual event forward?”

Explanation: The revised phrasing emphasizes action and forward movement (“drive your event forward”), making it both motivational and results-oriented. This invites readers to engage actively with their event goals rather than passively aiming for vague outcomes.


Values-Driven Communication

## A List of Specific AI Phrases or Words That Should Be Avoided

Certain phrases can make text feel overly formal, generic, or robotic. To keep Happily’s voice fresh, personable, and impactful, here are specific words to avoid and suggested alternatives that better reflect our unique style and energy.

- Meticulous – use "focused" or "thorough."
- Seamless / Seamlessly – swap with "effortless", "smooth" or "confidently".  
- Robust – replace with "strong" or "reliable."
- Leverage – opt for “use” or “tap into.”
- Optimize – use “enhance” or “improve.”
- Enable – favor “allow” or “make possible.”
- In today’s digital-first world – replace with fresh, specific context.
- Efficiently – swap with "smoothly" or “easily.”
- Comprehensive – favor "complete" or "all-encompassing.”
- Utilize – replace with “use” or “apply.”
- Unforgettable  – favor words with more originality or value such as "make it shine", "special" or "impactful”
- Crucial / Vital — Avoid using “crucial” or “vital,” as they can feel lazy and overly direct. Instead, demonstrate the importance of something through context or specific examples. Example to Avoid: “It’s crucial to plan ahead for a successful event.” Better: “Planning ahead means every detail falls into place, setting your event up for success.”
- A lasting impression... — favor words more like "impactful" or "engaging"
- Top-notch — This phrase feels generic and overused, lacking the specificity and originality of Happily’s voice. Instead, describe what makes something exceptional with vivid details. Example to Avoid: “Our top-notch team will ensure your event’s success.” Better: “Our expert team brings creativity, precision, and heart to make your event a success.”


A List of Specific AI Phrases or Words That Should Be Avoided

## A List of Ways to Structure Sentences and Text in General

To maintain a natural, impactful tone in Happily’s voice, consider these guidelines for structuring sentences and avoiding common pitfalls. These examples illustrate how to refine language to be clear, confident, and engaging, aligning with Happily’s distinctive style.

### Structuring Happily Headings
Happily headings should always be written as full sentences to convey confidence and approachability. Avoid using colons or overly formal structures.

Examples:
Avoid: “Happily: Your Partner in Success.”
Better: “Happily is your partner in success.”

Avoid: “Happily: The Event Planning Experts You Need.”
Better: “Happily is the team you need for your next event.”

Avoid: “Happily: Building Better Experiences Together.”
Better: “Happily builds better experiences together.”

### Mentioning Happily
References to Happily should feel natural and seamlessly integrated into the message, avoiding a forced or overly promotional tone.

Avoid: “Happily believes that every event should reflect the client’s unique story.”

Better: “Every event is a chance to tell your story, and at Happily, that’s what inspires us most.”

Avoid: “Happily is here to help you bring your ideas to life with expert support.”

Better: “Bringing your ideas to life is easier when you have the right team by your side—that’s where Happily comes in.”

Avoid: “At Happily, we specialize in creating events that are memorable and impactful.”

Better: “Creating memorable, impactful events takes skill, care, and collaboration—the kind of work we love doing every day at Happily.”

### Excessive Hedging
Avoid uncertain language that dilutes impact.

Example: “This tool might help improve your event’s impact…”

Better: “This tool will boost your event’s impact.”

### Overly Cautious Language
Replace indirect statements with confident language.

Example: “It could be argued that this approach might be beneficial…”

Better: “This approach delivers real results.”

### Soft Introductions
Start with strong statements rather than soft, passive intros.

Example: “In recent years, there has been a trend toward…”

Better: “Today’s trend is clear: …”

### Vague Encouragements
Avoid open-ended phrases—be specific and action-oriented.

Example: “Ready to take the next step?”

Better: “Let’s make it happen.”

### Overuse of “In today’s world…”
Remove dated intros; state facts directly and confidently.

Example: “In today’s fast-paced world, it’s crucial to…”

Better: “Today, it’s crucial to…”

### Overused Positive Adjectives (e.g., Exciting, Fantastic)
Avoid generic positive terms; make each word count.

Example: “This is an exciting opportunity to…”

Better: “This is your opportunity to…”

### Overly Formal Transitions

Use natural flow instead of formal connectors.

Example: “Ultimately, this leads to better engagement…”

Better: “This drives stronger engagement.”

### Overly Formal or Generic Language
Overly polished or generic language can feel robotic.

Example: “We are delighted to offer a service that could be of benefit to your business.”

Better: “Our service is built to elevate your business.”

### Repetitive Phrasing
Avoid repeating phrases or structures to keep the text dynamic.

Example: “Our team can help with setup, and we also help with managing the process.”

Better: “Our team handles setup and manages the entire process.”

### Excessive Use of Transition Phrases
Minimize filler transitions to maintain an engaging tone.

Example: “In conclusion, this option is the best. Additionally, it provides…”

Better: “This option is the best—and it provides…”

### Predictable Structure
Break predictable patterns to create a more engaging rhythm.

Example: “First, you will do X. Then, you will do Y. Finally, you will do Z.”

Better: “Start with X, dive into Y, and wrap it all up with Z.”

### Minimal Cultural or Contextual Nuance
Add relevant cultural touchpoints to create authenticity.

Example: “Our team delivers effective results.”

Better: “Our team brings the same energy to your project as we would to a live stage.”

### Politeness and Hedging
Confident statements sound more engaging than overly polite language.

Example: “We believe this might be a good choice for you.”

Better: “This is the right choice for you.”

### Lack of Personal Voice or Quirky Language
Add personality and quirkiness to make the text feel unique.

Example: “This option can be helpful in reaching your goals.”

Better: “This option gets you where you need to go, no question.”

### Overused Positive or Encouraging Language
Replace generic enthusiasm with direct, motivational phrasing.

Example: “This is a great opportunity!”

Better: “This is your chance to make an impact.”

### Absence of Shorter, Punchy Sentences
Blend shorter, punchy sentences with longer ones to add emphasis and keep the reader’s attention.

Example: “Our platform provides a comprehensive set of tools designed to streamline your event planning process, enhance engagement, and ensure everything runs smoothly from start to finish.”

Better: “Our platform has all the tools you need. Plan your event, boost engagement, and keep it running smoothly from start to finish.”

### Focus on Structure Over Flow
Ensure the text feels like a natural conversation, not a checklist.

Example: “This approach will first address planning, then setup, followed by the logistics.”

Better: “We start with planning, set everything up, and dive right into the logistics.”

### Be Concise
Cut unnecessary words and focus on direct, impactful statements. Avoid filler phrases that dilute clarity.

Example: “Our team is here to provide you with the essential resources that you will need to make your event successful.”

Better: “Our team gives you the resources to make your event a success.”

### Don't Use Emojis
Avoid using emojis, as they can make the text feel overly casual and may dilute the brand’s voice. Use vibrant language instead to convey energy and excitement.

Example: “Join us for an unforgettable experience! 🎉”

Better: “Get ready for an experience you won’t want to miss!”

### Avoid “Picture this:” and "Imagine a" Phrasing
Starting with “Picture this:” can feel staged and artificial, signaling AI-generated text. Instead, draw readers directly into the scene with vivid language and a second-person perspective.

Example: “Picture this: A bustling event floor, where connections are made and ideas are born.”

Better: “You’re standing on a bustling event floor, where connections are made, ideas are born, and you feel the energy building around you.”

### Avoid Words or Phrases with Violent Connotations
Phrases with aggressive language, such as “secret weapon” or “execute,” can feel harsh or out of place in Happily’s voice. Use positive, empowering alternatives that align with the brand’s friendly and inviting tone.

Examples to Avoid:
- “Secret weapon” — Better: “Unique advantage”
- “Kill two birds with one stone” — Better: “Achieve two goals at once”
- “Execute the plan” — Better: “Put the plan into action”

### Embrace “Show, Don’t Tell”
Use concrete details to illustrate impact or value, rather than stating it outright. This creates a message that feels genuine and engaging.

Example:

Tell: “It’s important to make your event memorable.”

Show: “Imagine your guests stepping into a space where every detail—from the lighting to the music—draws them in, sparking connections and conversations that linger long after the event.”

This example immerses the reader in the experience by describing the scene and the emotions it creates, making the importance of a memorable event feel real and impactful without directly stating it. It aligns with Happily’s emphasis on creating vibrant, personal experiences.

### Avoid “In today’s competitive landscape”
This phrase is generic and overused, making the text feel uninspired. Instead, describe the specific context or challenge directly.

Example:

Avoid: “In today’s competitive landscape, standing out is more important than ever.”

Better: “Standing out means creating experiences that your audience will talk about long after the event ends.”