A free, open source project to measure the dollar value of virtual event marketing programs.

Virtual Event ROI Calculator

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How does this work?

Virtual Event ROI Snapshot

ROI Image

# Glossary of Terms
__Lifetime Value (LTV)__

The lifetime value is the total amount of money that a customer will spend with your product, service, or event. 

LTV =  Average purchase amount x frequency of purchase x customer lifecycle 

__Net Promoter Score (NPS)__

A score that determines how good your product can be, which is calculated by the number of people who answer the question “How likely are you to recommend this to another person?” on a scale of 1-10

NPS = Percentage of promoters (9/10) - percentage of detractors (1-6)

__Return on Investment (ROI)__

A way to determine how valuable an exercise can be. If you put in $1 for marketing, how many dollars will you earn?

ROI = Profit / expenses
