Happily has an incredible network of artists and culture builders.
DoorDash was going public during a pandemic and needed help celebrating this very special day with thousands of employees working safely from home. And, by December, Zoom fatigue had really set in and the planning team was in search of fun and interactive ways to engage the diverse interests of its team.
The IPO event was scheduled to happen at 7 AM for most employees so we had to curate a unique suite of experiences that felt appropriate for the time of day as well as the momentous occasion. We also wanted to tie each experience back to our company values to ensure a rich cultural experience for employees.
Of course, IPO activity creates a flurry of activity with priorities beyond the celebration. So the DoorDash team was looking for a full service partner they could trust with taking the experience through every phase, from idea to talent curation, production, technical and web.
A company has this moment ONCE and it only happens if they're fortunate enough to reach this point. Layer on top of that the extreme circumstances that this year has presented us all with. Know that the work you did here today was uplifting for our employees at a much needed time and will forever be a part of DoorDash history!
Happily developed 20 original concepts to celebrate the organization’s core values and diverse lifestyles of the DoorDash employees on the morning of their IPO celebration. We had so much fun mapping out morning rituals, and then coming up with creative twists on them to make those extraordinary.
We came up with 7 categories:
While our curators secured talent to bring our concepts to life, Happily's creative team collaborated with DoorDash’s brand lead to develop a custom microsite experience that felt like home to the organization. After joining us at TEDxHappily, DoorDash was impressed with the simple clarity of the microsite we built and enlisted us to build a similar platform that brought the IPO bell ringing livestream together with simultaneous Zoom rooms. We offered two design directions, designed the UX/UI for the site and created accompanying welcome animations for each Zoom room to unify the guest experience.
Virtual events are just as much - if not more - about the on-screen and guest experience than it is about the technology.
The experience was a big hit!
DoorDash employees loved having so many options of experiences to choose from and the flexibility to jump from room to room. Our most popular rooms included laughing nonstop while playing Crosswords with Flula Borg, going on a journey of Latin America through music with Dublab DJ Ganas, energizing with Jackie Cantwell's crystal singing bowls, and our TV trivia room.
Everyone absolutely LOVED. IT. Slam dunk team!!!!!