As a hybrid event, the Left Lane 2022 Fast Growth Summit in London activated all five Happily Studios; Strategy, Experiential Creative, Broadcast and Web.

The Happily Strategy Studio Team was led by our Head of Strategy as the Executive Producer for the summit. The Executive Producer worked directly with the Left Lane team to design a comprehensive event strategy that aligned with their vision and goals. A Registration Lead and three Registration Assistants, ensured accurate documentation and a smooth registration experience for the 300+ onsite VIP guests and invitees.

The Happily Experiential Studio was led by our Head of Experiential Design who was on location in London. The onsite experience of the summit, the reception party and a VIP dinner were all meticulously crafted and planned by our Head of Experiential Design. The London Hotel was handpicked as an elegant and sophisticated setting for the summit, the reception cocktail party, as well as accommodation for the Left Lane team and speakers. The Happily Experiential Team also included a Producer, Assistant to the Producer as well as two Production Assistants, a Backstage Manager, a Talent Wrangler, and a VIP Concierge.

The Happily Creative Studio was led by our Head of Creative, who was also on location in London. Together with a Creative Designer, a Presentation Graphic Designer, and a Video Editor, the Happily Creative Team oversaw and designed all visual asset elements of the summit, including, stage design, venue signage, guest name badges, overall summit branding, title cards, broadcast visual asset, and more. A Happily Scriptwriter wrote, edited and polished up all introductory, opening and closing speeches for the summit, while a Still Photographer documented the summit and the reception party.

The Happily Broadcast Studio was led by our Head of Broadcast, who oversaw and quality controlled all stage and video content for the livestream and on demand footage. Happily partnered with the in-house production team onsite at The Londoner Hotel for the majority of the audiovisual needs, such as a Technical Director, Camera Operators, Livestreaming Engineer, Gaffers, Audio Engineers and Key Grips.

The Happily Web Studio was led by our Head of Web, and consisted of a Quality Assurance Engineer and a Web Designer. They built a custom microsite for the Fast Growth summit, along with a separate registration page for invitees. The custom site served as an event landing page with all relevant details about the speakers, sponsors, and the agenda. The microsite hosted the livestream broadcast for all virtual attendees during the event, and afterwards served as the on demand platform.

At the private reception party that followed the summit, guests had the opportunity to mingle and network with other onsite attendees, speakers, the Left Lane team and the summit sponsors. There were a range of beverage options, as well an innovative plant-forward menu sourced primarily with local ingredients for sustainability. Live music from DJ Rebecca León ensured that the mood was always just right, and Ukrainian Artist, Hanna Migro, delighted guests with live portraits on site.