All of the Happily Teams - Strategic, Broadcast, Expertential, Creative, Web - were activated for this massive hybrid production. From mainstage presentations, intimate private events, transportation, catering, sponsorship strategies, live broadcasts, a lot of tech equipment, musical performances, and so much more - this production had a lot of moving parts and various areas of dedicated Happily specialists.

A Happily Executive Producer co-created the whole experience with the NMSDC team, and oversaw all the components of this production. A Happily Producer managed all team meetings and schedules, ran rehearsals, and oversaw all operations across departments. The large operational requirements across the event’s program items were also handled by an Assistant Producer, Associate Producer, Production Assistants and an Event Coordinator.

The welcome activities on the first day included a golfing session, a Community Day, a reception at The Chicago Club, and a private visit to the Frida Kahlo Immersive Experience at the Lighthouse ArtSpace. The ticketing structure was divided into Virtual, VIP and Premiere, each giving guests different levels of accessibility to various events across the two days.

During the main Forum and awards ceremony, our broadcast team kept all program items on a track, ensuring that all the moving components of the mainstage flowed insync. A Stage Manager managed the movement of speakers from the greenroom to the mainstage, along with several Talent Wranglers. A Registration Manager and a Registration Concierge handled the comprehensive check-in process of the hundreds of onsite guests.

Together with NMSDC, Team Happily strategized and coordinated the 40+ sponsorships for this Forum. Sponsors included such high-profile brands as Coca-Cola, Dell, Google, Walmart, Target, Toyota, General Motors, IMB, JP Morgan Chase, McDonalds, Microsoft and many more. Sponsorships were structured into five levels - Founder, Legacy, Presidents, Landmark and Heritage - with each sponsor having a physical activation, onsite content integration, or a virtual activation. From Team Happily, a Sponsorship Concierge and Sponsorship Concierge Assistants facilitated all the sponsorship activations across the various days, formats and locations.

Our Happily Broadcast Team was in charge of creating a professional online experience for the virtual audience. Apart from the livestream of the Forum’s Main Stage and awards ceremony, the online experience also included 9 virtual workshops and exclusive speaker Q&A content broadcasted from an onsite Happily Pop-Up Studio. A Happily Technical Director designed the technical workflow of all the necessary equipment and troubleshooted any issues, while a Director of Photography supervised all camera and lighting operations for a cinematic and polished final visual result. The reminder of the Happily Broadcast Team included Camera Operators and several Livestreaming Engineers across various stages, events and platforms.

Our Happily Creative Team ensured an elevated and refined experience both onsite and online. A Happily Creative Director, along with a Happily Production Designer, collaborated with the NMSDC team on the overall look and feel of the event's design elements - including set design, branding, marketing material, and graphic design. A Happily Scriptwriter wrote and polished all the spoken word material for the Forum and the Equity Honors. A Video Editor, Presentation Graphic Designer and a Motion Graphic Designer all created custom visual assets and materials for various uses across the mainstage, onsite signage, web, broadcast, ect. A Happily Composer created custom music and sound design for the onsite and virtual experiences. A Videographer from PCD Productions and Still Photographer from Powell Photography were there to capture the event for marketing and post-event distribution.

FIDGET, the B2B growth marketing agency, teamed up with us as a critical partner in elevating the overall branding, communications, and the custom microsite for the Forum.