A Happily Executive Producer co-created the experience directly with the Phenomenal Team. Together they oversaw all the components of the virtual event; from creative vision, to the custom event microsite and the program structure of the broadcast itself.

On the day of the event, the Happily Broadcast Team were backstage, ensuring that every detail went according to the program schedule. A Producer / Showcaller created a detailed run of show for the broadcast, so every moment of the event was accounted for, and during the broadcast called cues to ensure all speakers and staff were aligned. A Streaming Engineer managed all the technical aspects of the broadcast to secure a smooth and professional result. A Clock (or Timekeeper) displayed a rundown timer for speakers, as well as an overall timer for the length of show to keep everyone on time.

From the Happily Web Team, a Web Developer created a custom and fully branded microsite for the live broadcast, as well as to continue to serve as an on-demand platform for playback of the event. The microsite is a secure and dynamic site, with registration upon entry to capture user information.

The Happily Creative Team included a Creative Director, who collaborated directly with the Phenomenal Team to craft the overall look and feel of the broadcast and microsite design elements. For example, banners, lower thirds, motion graphics, colors ect. In addition, a Happily Composer created original music for the event to ensure that the right mood was set, and a Video Editor edited a sizzle reel to summarize the event.