In partnership with STMicroelectronics, the Happily Broadcast Team designed and managed three pop-up green screen studios for the broadcast of the conference.

In order to do this, a conference room in the Hyatt Regency San Francisco was completely transformed into a fully equipped, high-tech broadcast setup with two stages. The first day of the summit was to consist of live presentations broadcasted from these studios. The second day was to include pre-recorded content. The consistent use of a green screen backdrop for the live broadcast and in the pre-records, would allow a final cohesive experience across the summit. The live content and the pre-recorded content would not be notable by the attendees.

A Happily Executive Producer co-created the experience with the STMicroelectronics team, working directly with them to oversee all the components of the event, including co-writing a strong opening keynote. Two Stage Leads (one for each stage) provided leadership onsite for the team, ensuring that all cues were met up by speakers and staff, as well as giving any necessary coaching to presenters. A Broadcast Director and two Streaming Engineers handled all the technical aspects of the live broadcast and the massive XR Studio builds.

The Happily Web Team built a customized and fully branded microsite with concurrent viewing experiences for online guests. There were two livestream pages for each content area of the summit (ie. the main stage and the technical stage), that attendees could switch between during the broadcast. There was also a multi-track agenda that included a downloadable PDF option. The microsite was fully GDPR compliant, appropriately acknowledged all event partners, as well as hosted a live chat function for attendees to connect and submit questions. Registration of attendees was handled by the ST team. The Happily Creative Team was across the live broadcast, the pre-recording content and an ST branded original video. A Creative Director crafted custom scenic environments in Unreal Engine that could be placed on the green screens during the live broadcast, acting as dynamic and lifelike virtual sets.

A Pre-recording Video Director and an Editor filmed 12 presentations remotely and onsite through a combination of Zoom, Camtasia, and live PTZ cameras, starting a month out from the conference. They ensured that each pre-recorded was done to certain specifications, and included a green screen. Each presentation could then be assembled, edited, and branded with virtual backgrounds and presentation overlays, to create a united aesthetic across the live and pre-recorded content. As part of an adjacent project, the Happily Creative Team wrote and directed an original video commercial piece to be debuted at the summit and available for unrestricted use by ST.