Combating the climate crisis the Happily way

We built everything from the ground up for this event to demonstrate Happily's full suite of virtual event and digital marketing capabilities.

From event design/production, registration, talent curation and web design to creative/marketing services, day-of-show management, and streaming/broadcasting - we did it all!

We leveraged Happily's diverse network of specialists to take on all these functions based on their previous experience and their appetite to make an impact with sustainable events.

We wanted to demonstrate how Happily would produce our own Countdown virtual event, share our company mission and values with our community, and show our commitment to a carbon-zero future. We poured our heart and soul into this event. The end result, a cinematic broadcast that combined live and pre-recorded content from over 26 speakers.

A slick event microsite that livestreamed the broadcast, directed audiences to produced watch parties and share speaker info. We also integrated additional interactive tools to galvanize and unite our communities during and after the stream.

We built everything from scratch for Countdown and entirely on a volunteer basis. Across all levels of seniority, everybody donated their time and expertise pro bono! We had a team assembled for the main stage and each of the breakout experiences - which included a producer, tech director, show runners, timers, streaming engineers, and other supporting functions to keep things running smoothly.

On the executive level, we also brought in project managers, talent wranglers, marketing, graphic designers and video editors to ensure to ensure a coordinated recruitment and promotional strategy. In true Happily fashion, our team of 25 was located remotely across all different timezones from Asia to the Americas, all of us working non-stop in the lead-up.