On the first day, Team Happily sat down with BMF to organize their ideas into a sitemap for a fully customized registration microsite for all attendees to use.

Happily’s website development specialists built a registration website from scratch within a week, carefully designing it to fit within the pre-existing creative for the event and complex requirements of a highly customized registration experience. They programmed the back-end database to collect and organize each attendee’s general registration information, personal travel needs, and special details for a digital yearbook for the event.

The following week, we launched the site and our all-Black Happily travel concierge team began collecting all the data necessary to commence booking air, ground, and hotel rooms for each attendee. One unique aspect of this process was that several TikTok creators coming to the summit were under the age of 18, so our team had to provide consideration for this by carefully designing systems of safety and compliance for creators requiring guardian supervision.

In the third week, our team finalized all the travel bookings and sent custom itineraries to the 150 registered creators, with whom we communicated via both email and text messages. Being able to communicate in such a modern way was extremely helpful given the young, tech-savvy, and mobile-reliant demographic of the creators using our interface. Of course, things won't always go according to plan, however, Happily’s travel concierge team was ready to save the day on-site and around the clock.