From the Happily Experiential Team, a Producer was across all the agenda, schedules, meetings, rehearsals, and global coordination on the day. Two Stagehands oversaw the stage set up, and ensured that furniture was accordingly switched out between panels. A Backstage Manager and a Talent Wrangler coordinated the movement of speakers onto the mainstage, ensuring every speaker was prepared and informed.

From the Happily Broadcast Team, a Technical Director designed the workflow for the livestream, troubleshooting any technical issues during production. A Broadcast Director oversaw the final broadcast output, supervising the placement of cameras, lighting equipment, microphones, props, graphics, ensuring the overall experience of the livestream for the virtual audience.

A Director of Photography, along with a Lighting Designer, developed a visual style for the broadcast, designing the lighting and composition. Camera Operators and Audio Engineers ensured the audiovisuals of the conference were professionally and seamlessly captured.

A Broadcast Graphics Designer, created a range of branded graphics, such as brand wrappers, slides and overlays, used throughout the conference and broadcast. Video Playback Engineers were responsible for the graphics broadcasted and camera angle during the livestream for the virtual audience, as well as the music played onsite throughout the conference.