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Graphic Virtual Event Collage

6 Free Things To Glow Up Your Simple Virtual Event

Virtual events play an important role in an organization's overall events strategy.

They are easily accessible and economic ways to increase frequency of events throughout the year, and allow for your community to engage with you in between any flagship onsite events.

We live in a digital world where everything can be done online. Virtual events are not just a product of the pandemic; they have their place and can be really advantageous to any organization. You can read more about when and why virtual events are awesome here, and you can check out some of the virtual events produced by Happily here.

Graphic Virtual Event Collage

If you are a smaller business or startup with limited resources, don’t worry. We have some free ways that you can glow up a simple virtual event produced in house.

1. Embed livestream on to your website

There is no need to create an entire microsite just for a straightforward event, if you already have an established website. By placing the stream on your website, it makes it much more of a branded experience. Use Vimeo or YouTube as your broadcast platform to easily generate some embedding code to add to a page on your website.

By dedicating a whole page to the event, you can create more of a branded experience for your audience, with your org’s graphic line. It will allow you to have a single place to direct your audience, as well as any accompanying information and links right at their fingertips.

2. Create a storyboard and general script for your event

The most important element of a virtual event is to keep your audience engaged. By giving some thought to the layout and the flow of your event, it will allow you to find ways to keep the momentum going. We recommend taking your audience on a ‘journey’ with an introduction, middle and a conclusion.

Think about it as a talk show, with lots of “coming up soon”, “stay tuned because next up we have…” or “we have so much exciting stuff for you tonight…”. This is also where we strongly suggest a written script to accompany your storyboard. It is not meant to be a script that you stick to word-for-word, but rather a way to stagger information and ensure that you are using language that will keep your audience engaged.

3. Use Zoom Immersive View to create a custom view

If you have a Zoom Business account that you are using for your event, you can take advantage of Zoom’s Immersive View. With it you will be able to place a custom banner as a background, creating a more branded experience.

We have all the info you need on how to do this over here.

4. Have a full dress rehearsal

In the days before the event, have a full read-through with all the staff, behind-the-scenes people, and any guest speakers. This will ensure that any hiccups in the program are caught, that any wrinkles can be ironed out, and so everyone knows what to expect when the event comes around. It will allow the end result to feel more polished and professional.

5. Use Canva to step up your graphic assets

By using a platform like Canva you will have all the resources you need to easily create polished and chic designs for social media, presentation slides, banners ect. that you need for your event. There is a paid version that you can upgrade your Canva account to, however, the free version will certainly give you what you need as well.

6. Shine from behind the camera

The production quality of any virtual event will improve 1000% if the speaker is looking their best on the screen. We are talking about amazing lighting, a well composed background, clear audio, strong internet and a high quality camera.

Some of these things you might want to invest a little money in, however, there are also free things you can do. We have a whole separate post on this, that you can read here.

August 10, 2021

Women in front of Mac computer

5 Ways Local Nonprofits Can Leverage Virtual Events to Reach More People

Communities are wonderfully diverse and increasingly more fluid. Many people simply move across town or move far from the local community that they once were actively a part of.

However, that does not necessarily mean that they want to step away from supporting it.

They still feel grateful and want to remain connected to the community, to the educational programs, the medical services, homeless shelters, fundraising events and all that good stuff that communities are built upon.

Women in front of Mac computer

Now with virtual broadcasting, nonprofits and organizations can still reach out to members who move away and continue to build awareness.

1. Show where the donations will go or where they went

Are you raising a capital campaign to build or improve a building? People love to take tours! Share a video walkthrough or a guided tour of the new or old spaces. Just do not forget to highlight the donation wall!

2. Host a dynamic virtual dinner party

We are not fans of simply plonking a laptop at a place setting, however, we do love hosting a special virtual dinner table! An event with a special performance, with a special guest, Zoom games, or a hearty agenda for all those who attended.

3. Translate your program

If the community you serve are not all native english speakers, translating your program to your base’s mother tongue(s) will do wonders for strengthening your connection with more people.

4. Move your silent auction online

Take this fresh approach to fundraising that utilizes the proven buying techniques of e-commerce. Open up a 24/7 shop with exclusive time-based drops (and give member discounts!)

5. Share your org’s updates on a more regular basis

With the lower price point of virtual broadcasting, you can keep your community updated on a quarterly basis, you can add live Q&A to get feedback and help ensure everyone is with you.

May 25, 2021

Falling confetti

7 Practical Tips for Raising Money with a Virtual Fundraiser

After many years of experience with their established annual fundraiser, most nonprofits have a solid idea of the amount of donations they can realistically expect.

However, when pivoting to a virtual event, we often hear executive directors and directors of development ask if they can still expect to raise that same amount of money... or less, when it comes to a virtual fundraiser.

Based on our experiences with Happily fundraiser events for Equality Now, 826 Valencia and LEAP, the answer is; ‘you can expect the same amount of money - if not more!

826 Valencia Confetti GIF

GIF: From 826 Valencia's Bookeaters' Bash

Here are some pro tips on how to optimize donations for a virtual fundraiser

1. Start asking for funding commitments before the event

Think of the virtual fundraiser as a place where you can visibly recognize and celebrate those who give donations, and having a few pledges already helps others feel comfortable to donate online during the event, too

2. Silent auctions should start before the event

This will allow people to start bidding on them and raising money, and then you can close the silent auction right before the start of the event, encouraging people to show up for the live virtual fundraiser

3. Engage your donors with a live chat

Make sure to have a few staff on hand to bring the chat to life, to share comments to encourage others to do so, and, of course, thank people for coming. Also, if you have an audience larger than a few hundred, spring for even more engagement and consider dedicated viewing rooms where people can watch together.

4. Make sure the method of donating does not take away your audience's attention

Text to donate and opening donation windows in a new browser really helps keep attendees watching the screen while donations are happening. You do not want to move people completely from the platform of your virtual event, and lose the energy and momentum of the experience.

5. It is all about watching, donating, or joining

The user experience design of the website needs to be simple and draw attention to only one of three calls to action at a time; watch, donate, or join. Use a main stage broadcast for live auctions and give the live MC cues for what to do next, eg; donate or join an interactive networking space.

6. The secret sauce is storytelling

For the content of the virtual fundraiser experience, work with our Happily specialists to tell the story of your program. A good mixture of emotive stories, a few words from any notable guests, celebs, employees, and the constituents of your nonprofit, is a winning recipe.

7. Show all those donations

A rolling ticker at the bottom of the broadcast can help keep the focus of the event on your story, on the all important mission of your nonprofit, and connect the money given with what it is going towards. Plus, it will build excitement as donations flow in throughout the event, and the numbers tick closer and closer to your goal.

826 Valencia Donations GIF

GIF: From 826 Valencia's Bookeaters' Bash

Now we’d love to hear about your nonprofit

Get in touch with us and let’s chat about your virtual gala, virtual fundraising event or any virtual fundraising ideas you may have. Together we can produce a Happily virtual event customized for your nonprofit.

May 4, 2021

5 benefits of raising money through virtual events SEO Image

5 Benefits of Raising Money Through Virtual Events

For many nonprofits, fundraisers have usually taken a more traditional approach with an in-person activity or annual gala event with cheque books and solid cash used to collect generous and much needed donations.

However, the pandemic abruptly caused many nonprofits with long standing fundraising formats to pivot and seek new avenues. That is where virtual fundraisers were given the chance to shine. A virtual fundraising event is so much more than an ‘alternative’ to an in-person event and their benefits reach long after the passing of the COVID-19 pandemic.

With Happily, you can use virtual events and livestream services to:

1. Activate any of your social media channels as a fundraising platform

Social media is a great tool to optimize donations by connecting with your established followers in a format they are already familiar with.

2. Expand support for your programs by attracting new audiences

You can spread the word about your cause to more people in your community and across the country, and then make it so easy for them to donate as they wish. This is a huge win for fundraising goals as you would not be excluding anyone who, for whatever reason, would not have been able to easily attend an in-person event.

3. Seamlessly receive and celebrate donations made by text or web

A customized user experience and giving people options are always important, and both those things can be fully optimized with virtual events.

4. Increase the frequency of sharing program updates

Staying connected with your community of donors and engage supporters, making them feel involved and in the loop, is a great way to build trust and inspire them to make a donation.

5. Create urgency and instant gratification for online donations

Seeing donations made in real time, watching that pledge counter go up and up, having a donors name pop up on the screen; it all generates a sense of collective excitement that makes participants feel instantaneously fulfilled when making a donation.

Discover how Happily helped this nonprofit raise $30k with a virtual live auction

Team Happily recently worked with LEAP, a nonprofit based around mentorship programs for youth in low income communities. We were able to successfully transform an annual fundraising event that they had been hosting for 25 years into their first virtual gala.

You can read all about the challenges, solutions and results in this LEAP Case Study, as well as a video summary of the event.

Leap Case Study

Now we’d love to hear about your nonprofit

Get in touch with us and let’s chat about your virtual gala, virtual fundraising event or any virtual fundraising ideas you may have. Together we can produce a Happily virtual event customized for your nonprofit.

April 6, 2021

River LA

Client Testimonial with River LA

Jason Foster, the Director of Strategic Partnerships for a non-profit organization called River LA, had a big art exhibit with two guest artists to showcase at a 5,000 person event.

The day before the event, he got the most important call of his life that his wife was in labor. He immediately looked to Happily for a solution to have someone jump in and take over the River LA Art Exhibit.

Within hours, he was able to use the Happily platform to identify the right event specialist for the gig, make the payment for the hire and have her jump on that same day to take over the execution.

We are proud to be able to provide a platform that is designed to help clients like Jason and River LA, who are looking for on-demand solutions for quick turnaround projects. We look forward to continuing our work with River LA in the future and be there for our clients for whatever life throws at them!

December 10, 2019