Case Study
Latina Equal Pay Day and Essential Women Worker Summit
Virtual
•September 2021
Happily made our inaugural Essential Women Workers Summit look polished & professional and they did it with a LOT of hustle and know-how. As a result, our brand looked good, we built new relationships, AND we're in a great position to advance our fight for gender and racial equity.
Delia Coleman
Deputy Director, Equal Rights AdvocatesKey Results
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The Challenge
The Latina Equal Pay Day and Essential Women Worker Summit took place on Latina Equal Pay Day, which is October 21, 2021. The event was presented by Equal Rights Advocates, Justice for Migrant Women, and Parent Voices.
The one-day, bilingual summit was to bring together women and gender-expansive workers in low-paid sectors, parents, advocacy partners, unions, and policymakers across industries and sectors. The goal was to share strategies and build power to improve labor and care structures in the US. To champion Latina Equal Pay Day and equal rights for Essential Women Workers, there were to be worker action sessions, surveys and story collection, as well as policy/organizing strategy discussions.
Equal Rights Advocates partnered with Happily for full-service support in producing their virtual summit; from a mainstage livestream, to a custom-built microsite and 5 breakout sessions. As the virtual event was to be completely accessible to the Spanish-speaking and Latinx community, the content needed to have both a Spanish and English translation, including the entirety of the microsite and captioning during the broadcast and breakout sessions.
*I thought it was one of, if not the most, rewarding events I’ve been part of. I really liked the different dimensions and how everything was incorporated. The visual theme complemented the content and let it shine. *
Jessica Ramey Stender
Senior Counsel For Workplace Justice & Public Policy, Equal Rights AdvocatesThe Solution
In the months leading up to the virtual event, the Equal Rights Advocates team worked closely with our Happily Broadcast, Creative, and Web teams.
The Happily Broadcast Team was responsible for preparing speakers, finalizing the graphic elements of the show, and engineering the livestream on the day. The roles in this team included an Executive Producer, Producer, Streaming Engineer, Media Asset Manager, and a live captioner.
The Producer oversaw the entire broadcast production and all elements of the Happily engagement, while the Streaming Engineer sat in the hot seat to broadcast the event. The captioner created English and Spanish translations, while the Media Assets Manager supported in wrangling talent, gathering and preparing the range of videos and images.
The Happily Creative Team generated 3 custom pre-recorded videos and graphics assets for the show. As part of this team, a Creative Director guided the brand representation and visual elements of the broadcast, while a Graphic Designer created a broadcast graphics package, including motion and still creative assets. A Video Editor reviewed, assembled, and prepared final pre-recorded videos, and a Composer crafted custom sound design for the event.
The Happily Web Team oversaw the architecture, design, and set up of the summit microsite; we-are-essential-summit.happily.events. The fully customized microsite consisted of a landing page, an event website page, a speakers page, an exhibitors page, and a stories page.
The Web team included a UX/UI Designer who created wireframes, mockups, and coded the frontend of the microsite, while a Web Developer gave structure to the backend architecture and the ability to support third-party integrations. A QA & Customer Support also inspected the code functionality and supported any technical troubleshooting on the day.
It was a really good virtual experience. We spent the past year missing in-person events, but having Happily come in made us forget that.
Jessica Ramey Stender
Senior Counsel For Workplace Justice & Public Policy, Equal Rights AdvocatesThe Results
The Latina Equal Pay Day and Essential Women Worker Summit was an incredible lineup of speakers and presenters with impeccable curation. The audience chat participation during the show was lively, and pre-recorded content resulted in a smooth and seamless running broadcast. The dual translation with English and Spanish of the summit broadcast and microsite enabled a wider reach of inclusivity and accessibility across communities.
The Take Action page on the summit microsite was also a huge hit! The page is full of actions that the public can take towards closing the gender and Latina pay gap. Such as boycotts and petitions, how to contact lawmakers, how to raise awareness online, and how to stay connected to the movement.
Some highlights of the summit:
- There were 363 unique viewers; 50% were from California and attendees from 33 states tuned in
- This virtual event was 100% Carbon Neutral! 76,000 tons CO2 reduced and 172 tons CO2 emitted and 60 trees planted in the Happily Forest
- 33 fantastic and engaging presenters and speakers throughout the mainstage broadcast and breakout sessions, including Dolores Huerta, The Dolores Huerta Foundation; Julissa Reynoso, Co-Chair of the White House Gender Policy Counsel; Wendy Chun-Hoon, Director, Women's Bureau, US Department of Labor; Congresswoman Barbara Lee
- 2,634 impressions 400k minutes viewed on the mainstage
- Activist and Actor, Melinna Bobadilla emceed the summit
- Musical guest, singer, and songwriter Raye Zaragoza performed
- There were over 70 amazing organizations that participated and supported the summit
There were NO technical glitches and we ended on time. I’m surprised how that happened, even with many out-of-scope requests. The final product worked really well for us. I’m going to keep [Happily] on our shortlist for digital events. I can see how [Happily] leveraged Zoom and the quality of the breakout panels. I’m impressed.
Delia Coleman
Deputy Director, Equal Rights AdvocatesLoading ...