The ‘YSC Summit: Digitally Yours 2022’ was a big virtual production across three-days of broadcasting, with breakout sessions, a microsite, exhibitors, speakers, virtual hangouts, multilingual accessibility and more.

From the Happily leadership, an Executive Producer co-created the experience with the YSC team, and oversaw all the components of the project - from creative vision and pre-recorded videos, to custom microsite and the Broadcast and Breakout teams. An Associate Producer managed and oversaw the detailed run of shows (ROS) for the main broadcasts, and for the breakout team.

From our Happily Broadcast Team, a Producer/Show Caller built a ROS for the broadcasts, as well as managed the Broadcast Team, scheduled lead team meetings as well as called the cues during the tech rehearsals and live broadcast. A Happily Broadcast Streaming Engineer ensured that the live stream of the broadcast went smoothly with all the tech, video and audio requirements. They integrated speakers, video assets, graphics and brand wrappers into the main stage broadcast, as instructed by the Producer/Show Caller and the ROS.

A Clock acted as a timekeeper by displaying a backstage timer for speakers and an overall timer for length of show. This allowed speakers to start and stop speaking with color-coded cards. A Backstage Manager scheduled speaker/talent rehearsals, acted as the guide of the speaker experience, managed the movement of speakers from the virtual greenroom to the mainstage of the live broadcast. A Broadcast Receptionist assisted the Backstage Manager with the virtual greenroom and the speakers and talent behind the scenes. The Happily Breakout Team, a branch of the Broadcast Team, focused on the breakout sessions with each session having a Breakout Lead as well as a Breakout Assistant.

The Happily Creative Team provided all the custom visual assets for the broadcast, microsite and breakout sessions, to ensure continuity and quality control across all the static and motion graphics. A Presentation Graphic Designer used YSC’s brand book to create static graphic assets for the summit, including title slides, brand wrappers, and overlays, as well as downloadable virtual backgrounds for attendees. A Motion Graphic Designer designed custom transitions for the broadcast scenes. A Video Editor created video assets and clips for the livestream, as well as sizzle reels and highlight videos following the event. A Prerecording Coordinator managed the film schedule and on-set activities for the video team and the talent, while also collecting and organizing the footage, B-Roll and other assets for the Prerecording Video Editor.

The Happily Web Team designed, built and polished a custom microsite with complex sitemaps and wireframes for the YSC summit. The team included a Web Designer and two Web Developers. The YSC microsite acted as a pre-summit landing page, a platform for the live broadcast, as well as for the on demand content following the event. It had multiple main pages and 43 custom detail additions. Included was a Home Page, as well as separate pages for Day 2, Day 3, a dynamic agenda, speaker spotlights, an Exhibit Hall, summit sponsors, self care resources, and FAQs for the virtual experience.