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# Left Lane Established as Category Leader by Hosting Hybrid Summit

Left Lane established as category leader by hosting hybrid summit 

Left Lane x Happily 4

Harley Miller, Managing Partner & CEO, Left Lane

"Super special event, content, speakers… truly one of the proudest days of my professional life."

# The Story
Left Lane Capital is a leading venture capital and early-growth equity firm that invests in high-growth internet and consumer technology businesses. The goal for their Fast Growth Summit 2022 was to position the Left Lane brand as synonymous with ‘fast growth’ within their industry, to own this category and to build a like-minded community through mindshare. Left Lane partnered with Happily to provide full-service production and comprehensive expertise of both the onsite and virtual experiences. 

![Left Lane x Happily 1](//images.ctfassets.net/jfh6bmmmap0r/70hXddjNXCCqn9sdANV3sq/ef21a8e7623777968a876be1ea6b9db6/Left_Lane_x_Happily_1.png)

# The Impact
This summit harnessed the power of convening to ensure that Left Lane is first that comes to mind when their target audience thinks of ‘fast growth’.  
By positioning themselves as a thought leader in this category, they were able to use a focused community-building strategy to increase sales flow. By launching this learning summit, they are growing a long-term like-minded audience that will turn to Left Lane for expertise on how to start a business and financially fund it optimized for rapid expansion.      

![Left Lane x Happily 2](//images.ctfassets.net/jfh6bmmmap0r/58mKqrzDxdX5z0w5Y6Aq8C/4f20470018f1c305b1aa6bdf9b95a947/Left_Lane_x_Happily_2.png)

# The Team
The Happily Experiential, Broadcast, Web, Creative and Strategy Teams were all activated for an extensive development and production of this hybrid event. This included program curation, design services, vendor selection, a custom microsite, broadcasting tech, video editing, and program management. 

The diversity and scope of Team Happily makes it possible for us to harness the power of convening to achieve client business goals, brand ambitions and industry mindshare.  

![Left Lane x Happily 3](//images.ctfassets.net/jfh6bmmmap0r/6BkoGwaEDLmj0BoI4a660q/c454deda8af4e772d912af9fa2bc22ce/Left_Lane_x_Happily_3.png)

# Who is Happily?

We are a global media production company that specializes in producing carbon zero experiences and livestream broadcasts with the largest, most diverse network of event specialists in the world for onsite, virtual and hybrid productions.  

![TikTok x Happily 4](//images.ctfassets.net/jfh6bmmmap0r/5SVKEj2pQlv4dvotEngiP9/cb4125dc8f62fe1daf35ea4e2cda4173/TikTok_x_Happily_4.png)